GF Smith Paper is a privately run company from Hull, England who have been around for over 100 years. They develop and manufacture paper for various applications such as printing and specalist graphics papers. They are renowned worldwide and are very proud to be British and not owned by a larger company. Below is their logo.
I also looked into some posters/artwork that have been created for/by them. They are all very minimalistic and to the point. The text describes exactly what the poster is about and says nothing else. They are bold and do not use colour other than to highlight certain areas of intrest. It is almost as if the layout and information portrayed is more important than the design and imagery of the posters.
Already even from 3 examples i am seeing the fact that they are British is clearly a major issue for them and whether done by text or image/layout it is something that i should definately consider including if not doing my design about. Text is also a large part of the design whether by using a large font or not i need to make sure the information given in the brief is clearly visible and stands out from the background. The text used is also a varient of Helvetica i believe to be Neue Helvetica. Whether i use this or not is yet to be decided although if it does fit in with my final design i should definately try it as companys, especially independant ones are better recognised by consistency. Adding their logo is also something i should consider and take into account.
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